Mautic
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
OpenEMM
OpenEMM is a web-based enterprise application for email marketing, marketing automation, email newsletter and service emails (like transaction emails, event and time triggered emails) and lead management. OpenEMM offers tons of features for professional users, among them: a great user interface, template-based HTML mailings, automatic bounce management, mail opening and link tracking, lots of graphical realtime statistics, a content management system, self-defined and behaviour-based target groups, a multi-queue mail backend for maximum sending performance, a time-driven automated data import and export feature, an extensive set of webservices, a plugin interface to easily extend the core functionality, a scripting feature to enhance the functionality of OpenEMM with triggerable customized actions and an audit-proof user activity log.
Sage CRM
Sage CRM is a cloud-based customer relationship management solution designed to help small and midsize businesses optimize their customer experience by offering tools to manage new and existing client relationships. Applications include integrated modules for sales and marketing automation, customer service, help desk, social CRM and more. Sage CRM also offers robust mobile capabilities. The software can be deployed in the cloud and on-premise. Sage CRM can be used to track the performance of sales agents, forecast trends, schedule meetings and more. The dashboard gives visibility on the current sales deals and the reporting and analytic features help in forecasting sales performance and tracking new opportunities. The marketing tools help campaigners to plan and execute marketing and promotion campaigns. The solution is capable of managing campaigns across multiple channels. The built-in email marketing feature allows sending promotional messages and newsletters to the contacts. Additionally, it also supports integration with various third-party applications.
SuiteCRM
SuiteCRM is a software fork of the popular Customer Relationship Management (CRM) system SugarCRM, developed and maintained by SalesAgility. It is a free and open source alternative application. It was released on October 21, 2013 as version 7.0. The latest production version at the time of publishing this User Guide is SuiteCRM 7.6.3. SuiteCRM has been downloaded more than 500,000 times since the original release. It has been adopted by NHS (National Health Service) England’s Code for Health programme which seeks to foster open source in the NHS in England. The SuiteCRM project has stated that the every line of code released by the project will be open source. SuiteCRM project is intended to be an enterprise-class open source alternative to proprietary products. A project Roadmap is available that details planned enhancements. An active public support forum with more than 25,000 members is available for free support and is regularly monitored and updated by the Project team. A directory of extensions is available where both free and paid-for enhancements are available. The project maintains SuiteCRM:OnDemand, a Software As A Service facility for users who seek a rapid deployment and maintenance free service. There will be no licensed software as part of the project managed by SalesAgility. All the code is free. All the code is available for free download. There is no hidden agenda to charge for access to the code. It is and always will be free and open source. There will be no paid-for versions.
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